diff --git a/src/notification.c b/src/notification.c
index 9e8de86..8aad813 100644
--- a/src/notification.c
+++ b/src/notification.c
@@ -245,13 +245,7 @@ char *notification_replace_format(const char *needle, const char *replacement,
 
         if (markup_mode == MARKUP_NO) {
                 tmp = strdup(replacement);
-                tmp = string_replace_all("\\n", "\n", tmp);
-                if (settings.ignore_newline) {
-                        tmp = string_replace_all("\n", " ", tmp);
-                }
                 tmp = notification_quote_markup(tmp);
-                ret = string_replace_all(needle, tmp, haystack);
-                free(tmp);
         } else {
                 tmp = strdup(replacement);
                 if (settings.ignore_newline) {
@@ -269,10 +263,16 @@ char *notification_replace_format(const char *needle, const char *replacement,
                         tmp = notification_quote_markup(tmp);
                 }
 
-                ret = string_replace_all(needle, tmp, haystack);
-                free(tmp);
         }
 
+        tmp = string_replace_all("\\n", "\n", tmp);
+        if (settings.ignore_newline) {
+                tmp = string_replace_all("\n", " ", tmp);
+        }
+
+        ret = string_replace_all(needle, tmp, haystack);
+        free(tmp);
+
         return ret;
 }